Business

Partnerships, acquisitions and investment news throughout the cycling industry

Whats in a name?

An in-house competition to find a name for the new Pashley mail delivery bike has recently concluded. The top 20 names have gone to the Royal Mail for deliberation. But what would you call it? The Mail Model? Post Haste?

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Get girls on bikes

Nike UK and the Youth Sports Trust have created a publicity campaign to attract more girls into sport. 12-15 year old girls prefer sports that are fun, varied and non-competitive. Recreational cycling fits the bill perfectly.

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Beast of Burden goes into Orbit

The BOB Yak is the single-wheel, low-slung trailer that tracks with a bike. It was famously promoted as the luggage carrier that mountain bikers could ride down stairs and along singletrack with.

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Psst! Wanna buy some mags?

If youre interested in securing bulk copies of Bike Culture 20, Bycycle 12 and Encycleopedia 2001, contact Open Roads liquidator

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Track your hits with GoFar-mtb.com

With 10 000 individual readers per month, the GoFar-mtb website is not reaching magazine numbers yet but its a hard-core 10 000 and now advertisers can see if theyre getting their moneys worth

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National Union of Students wants your customers

Student bashing will take on a whole new meaning if the studentwheels.com website from the NUS successfully steals customers from bike shops. Ah, but will it? Which IBD-friendly suppliers are going to be daft enough to supply a dotcom that (a) charges a massive fee for inclusion and (b) would seriously erode relations with their IBD network?

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Cycleurope does a Raleigh/Diamondback

According to an article in Novembers Bike Europe, Cycleurope is to take its Peugeot brand away from the high-end road market and promote only Bianchi in that role. This mirrors Raleighs decision to position Diamondback and not Raleigh, as the race and enthusiasts brand

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Kona ride is open to all

The traditional Friends of Kona annual bike ride will take place on Friday 29th December near Guildford, Surrey

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