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Ekoi launches new cycle jacket with embossed finish

Ekoi has launched a new cycle jacket with an embossed finish. The brand: ‘This finish is a novelty for the brand and probably for the cycling sector, proving the company’s attention to fashion trends and minimalistic elegance when designing new products.” The embossed jacket is “ideal for the current season” …

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100% launches four new protective gear lines

100% has announced the launch of four distinct protective gear lines, for knee and elbow protection. The brand has incorporated ergonomic right and left shapes in each gear model for comfort, and has included proprietary impact absorbing gel types for protection. Each model is designed to appeal to specific protection …

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Astana’s Jakob Fuglsang invests in Isolés

Danish cycle clothing brand Isolés has welcomed Jakob Fuglsang as investor and part owner. Fuglsang rides in the WorldTour for Astana and will bring a decade of experience at the “sharp end” of professional cycling. “I have been keeping an eye on Isolés for the past six months,” he said. …

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Wiggle-CRC to join BA’s leadership group and market data service

Wiggle-CRC has confirmed today that it will join the Bicycle Association’s (BA) leadership group and participate in its new market data service. The new BA vision centres around securing a “strong, united and influential industry”, giving every child the opportunity to cycle and making cycling an easier choice for everyone. …

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Chicken CycleKit launches exclusive Campagnolo demo bike initiative

Chicken CycleKit has launched an IBD exclusive initiative to support the launch of the new 12-speed EPS groupsets from Campagnolo. The initiative will give consumers the opportunity to test ride the new 12-speed groups, when they visit their local Campagnolo retailer. The demo bikes will be offered at a promotional …

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New BITS project to “reduce CO2 emissions and increase bicycle use”

A new multi stakeholder project on Bicycle and ITS (Intelligent Transport Systems) is aiming to reduce CO2 emissions by 9% and increase bicycle use by 10%, within target groups. Under the BITS project, ten partners from top cycling countries came together in a consortium to raise awareness of best practices …

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Challenge issues consumer product safety bulletin

Challenge has issued a safety bulletin to its customers, to reconfirm that its tyres should not be used with any rims or wheels that do not comply with either the current 2019 ETRTO, past ETRTO or soon to be released ISO 5775 global standards for tyre and wheel fit. It …

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Upgrade to exclusively distribute Trust Performance in UK

Upgrade Bikes has been chosen as the exclusive UK distributor of Trust Performance products. Trust is a new company, founded by Dave Weagle, engineer and inventor of suspension designs DW link, Delta link, and Split Pivot, Jason Schiers, founder of Enve Composites, and Hap Seligal, co-founder of US retailer, Competitive …

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Stolen Goat appoints PaceUp Media as PR agency

Design-focused cycling apparel brand Stolen Goat has today announced the appointment of PaceUp Media as its PR and communications agency. PaceUp, the cycling and adventure sports media agency, is to provide international PR services and communications consultancy for Stolen Goat, as the brand looks to increase its reach around the …

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Scope Cycling adds XDR freehubs to product portfolio

Scope Cycling has announced the launch of two new freehub bodies, to meet the compatibility requirements of SRAM’s newly released 12 speed eTap AXS groupset. SRAM developed the AXS platform to provide its customers with more options when choosing a groupset for their bikes, Scope has said, but to run …

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