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FreeGo Electric Bikes to go into liquidation

FreeGo Electric Bikes has ceased trading and will soon be going into liquidation. The announcement was made on its website, which said it had ‘great regret’. It added that if anyone has any enquiries they should contact administrator Matthew Vanderman.

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Batribike launches three year battery warranty for 2019

Batribike is now offering a three year battery warranty on all its carrier or down tube mounted batteries. It will cover all new bikes sold from 1st January. The warranty matches that of its Danish Promovec hub and centre motors. Batribike has said it is confident in the quality of …

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Selle Italia partners with Patrick Lange

Selle Italia has announced a two-year sponsorship agreement with German athlete Patrick Lange. It will support him on a technical and sporting level, and its research and development team will also work side by side with him to design a new saddle. The company already has several sponsorships and partnerships …

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i-Ride named exclusive distributor of Ceepo in UK and Ireland

i-Ride is now the exclusive distributor of the TT and triathlon specific bike brand Ceepo in the UK and Ireland. Ben Chamberlaine, brand manager at i-Ride, said: “Ceepo bring a great portfolio of bikes, are the most forward thinking and most technologically innovative brand within the triathlon market.  “Their passion for …

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Silverfish adds Birzman to brand line-up

Silverfish is now the official UK and Ireland distributor for the Birzman range of workshop tools, multi-tools, tool boxes, pumps, luggage and accessories. The distributor said it will have the 2019 product range soon, and it can be pre-ordered from its website now. Darren Mabbott, managing director of Silverfish, said: “We are …

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Surly to showcase new Ogre at COREbike 2019

Surly will be showcasing some its latest offerings at COREbike 2019, including the new Ogre. The brand said: "The new Ogre has had a few refinements to help build a budget-friendly dirt tourer, now priced to sit between the Troll and Bridge Club. "Despite its lower price, there is nothing …

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Lyon to distribute Salsa Cycles and Teravail Tyres

Cumbria based Lyon Equipment has announced an exclusive UK and ROI distribution deal with Salsa Cycles and Teravail Tyres. The agreement follows investments from Lyon into its cycle division and comes after a visit to QBP, the parent company of Salsa and Teravail. Jonathan Capper, managing director at Lyon, said: …

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Saddleback to distribute Enve in Germany and Austria

Saddleback is to take over responsibility for managing Enve Composites in the German and Austrian markets. It has also welcomed Lenny Karsmakers to the team in the role of territory manager for Germany and Austria. Karsmakers, who most recently was European sales director at Troy Lee Designs, will oversee relationships …

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Velorution to ‘accelerate online growth’ with Always Riding acquisition

Velorution has acquired Always Riding, with the aim to accelerate the company’s online growth. Managing director of Velorution Conrad Lewis said: “The Always Riding online business was established in 2008 and has grown an extensive customer base of over 20,000 active customers, a top notch customer service (a Google Certified …

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Science in Sport and Madison sign exclusive distribution deal

Science in Sport (SiS) has announced that having previously been available to the bike trade through multiple distributors, it will now exclusively be available through Madison. New SiS managing director Ashley Read said: “Traditional retailers are the life blood of the cycle market and we appreciate their importance to their …

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