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Business

Upgrade to exclusively distribute Trust Performance in UK

Upgrade Bikes has been chosen as the exclusive UK distributor of Trust Performance products. Trust is a new company, founded by Dave Weagle, engineer and inventor of suspension designs DW link, Delta link, and Split Pivot, Jason Schiers, founder of Enve Composites, and Hap Seligal, co-founder of US retailer, Competitive …

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Stolen Goat appoints PaceUp Media as PR agency

Design-focused cycling apparel brand Stolen Goat has today announced the appointment of PaceUp Media as its PR and communications agency. PaceUp, the cycling and adventure sports media agency, is to provide international PR services and communications consultancy for Stolen Goat, as the brand looks to increase its reach around the …

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Scope Cycling adds XDR freehubs to product portfolio

Scope Cycling has announced the launch of two new freehub bodies, to meet the compatibility requirements of SRAM’s newly released 12 speed eTap AXS groupset. SRAM developed the AXS platform to provide its customers with more options when choosing a groupset for their bikes, Scope has said, but to run …

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Brooks England releases new Cambium Organic Light saddle

Brooks England has announced a new Cambium saddle model, adding to the existing Cambium line. Utilising the original vulcanised natural rubber and organic cotton top, the Organic Light replaces parts of the metal structure with Liquid Wood – a biopolymer made completely from surplus materials that is ‘100% biodegradable’. The Cambium …

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Gocycle to display new ‘fast-folding’ GX at Scandinavian bike show

Gocycle’s new ‘fast-folding’ electric GX model will be displayed on Scandinavian soil for the first time at the Copenhagen Bike Show between 16th to 17th March. The new model was revealed at the start of February and is capable of being folded and stowed in under ten seconds, the brand has claimed. It …

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Limar appoints Pinpoint CE as new UK distributor

Limar has appointed Pinpoint CE as its new distributor for the UK market. Pinpoint CE is a sales, marketing and distribution company based near Manchester. Limar currently sponsors the WTT Astana, the Russian pro continental team Gazprom as well as the team Topeak USA for MTB marathon. Since appointment Pinpoint …

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Pinkbike acquires CyclingTips

Canadian-based mountain bike website Pinkbike has acquired CyclingTips. Acquired from BikeExchange, CyclingTips is known for delivering content that is primarily focused on road cycling and professional racing. The acquisition will continue to expand and diversify the cycling portfolio that Pinkbike founder Radek Burkat established in 1998. Pinkbike and CyclingTips also …

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Rutland Cycling expands into Milton Keynes

Rutland Cycling has announced further growth of its store network with the acquisition of Giant Store Newport Pagnell, in Milton Keynes. It will be Rutland’s third Giant Store, and will be followed in the summer by the opening of a new Rutland Cycling multi-brand store in the city centre, at …

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Fully Charged to celebrate fifth birthday this spring

Fully Charged will celebrate its fifth birthday this spring. It has recently become a Riese and Müller Global Ambassador and has also added Bosch Expert status to its list of honours. Ben Jaconelli, founder of Fully Charged, said: “It’s been a super exciting five years and I am incredibly proud …

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Endura launches new PFC free cleaners and re-proofers

Endura has launched two new products, the Apparel Re-Proofer and Apparel Cleaner and Re-Proofer, which are both PFC free. The Apparel Re-Proofer is based on an environmentally responsible fluorocarbon-free technology, and restores the Durable Water-Repellent (DWR) finish to garments. Endura has said it is ideally applied to damp garments, sprays …

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