Business

Partnerships, acquisitions and investment news throughout the cycling industry

Öhlins expands roster of OEM partners, releases new fork

Öhlins is to provide Mondraker, Commencal, Thok and Intense with forks and shocks for their premium e-MTB, enduro and downhill models for MY2021. The latest expansion also coincides with the addition of a new OEM-only single-crown fork model to the brand’s range – the RXF38 m.1. Developed specifically for the …

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Amp Human partners with Vielo Sports for UK PR Lotion launch

Amp Human has launched its PR Lotion in the UK through a partnership with Vielo Sports. “We’re really excited to be working with Amp Human,” said Vielo Sports director Trevor Hughes. “We’ve been using the product for over a year, waiting for the right time to bring the newest second-generation …

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Selle Italia introduces X-TECH technology

Selle Italia is introducing X-TECH technology to its production process at its headquarters in Asolo, near Treviso. This will allow a range of products to be manufactured by an automated, robotic production plant. The new range will be made in Italy, which will avoid the company moving its production abroad …

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Lightweight now offering up to five years warranty on wheels

Lightweight is now offering an extended warranty of up to five years. The manufacturer’s warranty begins on the day after the legal warranty expires and ends five years after the day of purchase. It is limited exclusively to the initial purchase and is not transferable. “We are convinced of the …

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Cyclorise partners with Revel Bikes for UK distribution

Cyclorise will be distributing Revel Bikes to the UK market, effective immediately. The US-based brand launched in 2019 with its range of boutique full suspension mountain bikes, featuring the CBF linkage design. The team includes Adam Miller (Borealis and Why Cycles), Jeremiah Starkey (Rockshox, Trust Performance and Selle Royal), Jason …

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ACA sees first sign up to new bike mechanics apprenticeship

Cytech training provider Activate Cycle Academy (ACA) has seen the first sign up to the new apprenticeship in bicycle mechanics by ACA operations manager Suzanne Read. The new apprenticeship standard was developed by a group of cycle industry employers, including representatives from cycle shops, bike hire companies, industry suppliers and …

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Verve Cycling appoints Halo Cycles as UK InfoCrank sales and service centre

Verve Cycling has appointed Halo Cycles as the UK’s exclusive authorised InfoCrank sales and service centre. “The UK has always been important to Verve Cycling and providing current and future UK InfoCrank owners a domestic solution to sales, technical and service-related issues has always been a goal,” said a statement. …

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Rutland Cycling driving growth through use of business intelligence

Rutland Cycling is aiming to drive business growth through the use of intelligence, working with Village Software Engineering. The business said that to support its rapid growth strategy, it needed to invest in developing decision-making intelligence. Rutland Cycling has lots of data from multiple legacy systems, it added, and needed …

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KOO refreshes brand visuals ahead of new product launches later this year

KOO has refreshed its brand visuals – moving to a “striking” new cool blue motif. Launched ahead of new additions to its product range later this year, the brand refresh signals a “renewed commitment to providing high-performance, high-quality eyewear made for the outdoors and, above all, made in Italy”. “We …

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Greyville’s Alan Pritchard retires, sells company to Lea Adams

Greyville Enterprises founder Alan Pritchard has retired. The company has been sold to Lea Adams, who is new to the cycle trade but is coming to Greyville with ‘enthusiasm and a host of new ideas’ on how to expand and grow the company. “I leave the cycle trade with many …

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