Business

Partnerships, acquisitions and investment news throughout the cycling industry

New digital agency Freeride launches

Freeride, a content-led digital agency for cycling and endurance sports brands, has been launched. It aims to provide a full mix of digital, content and social media services and is the culmination of nearly three years combining cycling and endurance sports and driving “real growth” for brands in the sector. …

Read More »

Body Rocket hits funding goal hours ahead of campaign launch

Brighton-based sports tech start-up Body Rocket has hit its funding goal hours ahead of its campaign launch. The campaign, which initially sought to raise £80,000, opened early to a select group of private investors on 15th March 2020 and was fully-funded just a few hours later. Now open for public …

Read More »

Cycle Republic and Boardman Performance Centre set to close following Halfords proposal

Halfords is expected to close its Cycle Republic and Boardman Performance Centre operations following a strategic review. The Halfords Group will today enter consultation with colleagues affected with a view to mitigating redundancies “wherever possible”. “The Board have come to the difficult, but necessary, decision to propose the closure of …

Read More »

Pure Scooters to expand into wider e-mobility market and open 11 new stores as part of significant rebrand

Pure Scooters is set to rebrand as it broadens its proposition from scooters to wider micromobility solutions, adopting a new trading name Pure Electric. The retailer also intends to open 11 shops across the UK in the coming weeks, looking at sites including Birmingham, Bristol, Derby, Edinburgh, Gateshead, Glasgow, Liverpool, …

Read More »

Hövding launches retail partnership with Velorution

Hövding has partnered with UK bicycle retail chain Velorution. It will be introduced in all four stores across London – Chelsea, Hackney, Islington and Marylebone – and online. “Here at Hövding, we are always looking to work with innovative companies,” said Hövding’s CEO Fredrik Carling. “Velorution is a hub for …

Read More »

Dorel Sports reports revenue growth in 2019

Dorel Sports’ revenue increased to $909 million for 2019, up 2.9% from $883 million last year. The results also show that fourth-quarter revenue increased to $233.2 million, up 0.2% from $232.7 million last year. Pacific Cycle Group (PCG) and Caloi posted growth in the quarter while the Cycling Sports Group’s …

Read More »

absoluteBLACK to serve German market with dealer-direct approach

absoluteBLACK has taken steps to serve the German market via a dealer-direct approach with immediate effect. The brand will have an in-house team dedicated to sales, marketing and training for the German territory. It will run a dedicated dealer programme which offers competitive pricing, delivery and payment terms alongside training …

Read More »

Smartfit looks to bring bike sizing into the 21st century

Smartfit Online Sizing is witnessing continued growth as it looks to deliver online bike sizing to the wider industry. The service, which is currently in use by the likes of Giant, Merida and Scott, says it has supported over 90 million product requests over the past year, with over 4 …

Read More »

DexShell partners with Troll Outdoors for UK distribution

DexShell is joining forces with Troll Outdoors as its new trade distribution partner for the UK market. The waterproof sock, hat and glove brand has said it’s seen growth across its global markets in recent years and the UK has been a “key part” of that. Previously distributed by Fordville, …

Read More »

Giant restructures its corporate branding

Giant has restructured its corporate branding, reports Bicycle Retailer and Industry News (BRAIN). The parent company of all the business units of the Taiwan-based company is now called Giant Group, including its own consumer-facing brands, its OE business, and other services and solutions. The adjusted branding has been two years …

Read More »