Business

Partnerships, acquisitions and investment news throughout the cycling industry

Zyrofisher introduces ‘inclusive programme’ to simplify SRAM orders

ZyroFisher has refreshed its SRAM offering as it looks to drive support to IBDs. The UK distributor wants to make ordering SRAM products “as easy as possible”, introducing “everyday low pricing” across its best-selling chains, cassettes and brake pads. It is also removing sign up costs and restrictions on minimum …

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CeramicSpeed and ESM Sport partner to expand French market

CeramicSpeed has entered into an exclusive distribution partnership with French distributor ESM Sport. ESM Sport is working with CeramicSpeed on a number of dedicated events. To ensure product knowledge is maintained, an online training platform is available for continuous updates on all-things drivetrain, supported by CeramicSpeed. “Partnering with ESM Sport …

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EU e-bike production close to doubling year-on-year

The production of e-bikes in the EU has almost doubled in 12 months and should increase further in the next five years, reports eBike Generation. According to Moreno Fioravanti, president of the European Association of Cycle Manufacturers (EBMA), production was 1.3-1.4 million units in 2017 and increased to 2.3-2.4 million …

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Beeline Bikes rebrands as Beeline Connect

Beeline Bikes is renaming itself Beeline Connect as it looks to bring its services in line with its branding. The company, which has evolved into more of a software as a service (SaaS) provider in recent years, felt there was “confusion in the marketplace” as to Beeline’s industry sector. As …

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Dennis Publishing to launch Cycling Electric magazine

Dennis Publishing has launched its third cycling magazine, Cycling Electric.  Available from 29th April, the new 140-magazine is priced at £5.99 and will, unsurprisingly, focus on the world of e-bikes. “How do they work? How fast do they go? How much do they cost to buy and run? All these …

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Sheffield bike shop relaunched as community-owned retailer and workshop

Sheffield’s ReCycle Bikes has completed its relaunch as A Different Gear following ten months of major renovation and remodelling. The premises has been transformed into a “brand new, community-owned bike shop” featuring what is claimed to be Sheffield’s largest collection of e-cargo bikes, as well as a commercial workshop and …

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Selle Royal’s Italian production site still operating despite coronavirus

Selle Royal’s Italian production site is still up and running despite the COVID-19 outbreak, reports Bike Europe. A statement from the company said: “Our Italian production site is fully operative and offering a totally normal level of production and services.” Bike Europe said it asked Selle Royal about the impact of …

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USG reverts to dealer-direct model

USG, the owner of 7iDP, Royal Racing and TAG Metals, has taken its distribution back in-house and will now be selling directly to dealers across the UK and Ireland. Managing director Martin Lloyd Evans said: “These are exciting times at USG and we’re looking to build a strong relationship with …

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Swedish e-bike sales remain high despite Government ceasing subsidy scheme

E-bikes sales in Sweden remain at an “unexpectedly” high level despite the Government stopping its subsidy scheme, reports Bike Europe. Sales fell by 16.5% in the September 2018 to August 2019 period, reaching 86,000 compared to 103,000 the year before, according to data provided by the Swedish industry association Cykelbranschen. …

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SPIUK returns to the UK with new dealer-direct model

SPIUK Apparel is returning to the UK with a new dealer-direct business model. SPIUK aims to provide cyclists with kit that enables them to push their limits. It returns to the country believing it has developed “both as a brand and a product” over the past few years and firmly …

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