Partnerships, acquisitions and investment news throughout the cycling industry

Moore Large unveils Forme Bike Builder website

Moore Large has launched the Forme Bike Builder, a new website functionality for its ‘top of the range’ Carbon bike, the Flash, supported by partner stores and bike fitters nationwide. The distributor said the aim of the flash was to create a “fast, comfortable and well-integrated workhorse”, designed to test …

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Magura launches Vyron Elect cashback campaign

Magura has launched a cashback scheme for its Vyron Elect seat post. The campaign, which began on 1st March, means buyers of the seat post can receive €30 cashback. The campaign will end on 31st October. Customers must register online and upload a photo or a scan of the purchase receipt. After successful …

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Pacenti now direct in the UK and Europe

Pacenti will now offer dealers and consumers direct service in the UK and Europe. Luke Humphreys and Matthias Wiessler, the new owners of Pacenti Cycle Design (PCD), became involved with the company in early 2017, and recently decided to purchase the company from Kirk Pacenti and “take it forward in a …

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Bafang welcomes new senior sales executive for the Benelux region

Bafang has welcomed Lennart van Houwelingen as its new senior sales executive for the Benelux region, and temporarily for the UK too, at the company’s sales and service centre in the Netherlands. At 32 years old, he has clocked up 15 years of international experience in sales organisations within the bike …

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WAYV smart wearable bike light to launch on Kickstarter

WAYV is to launch its Kickstarter crowd-funding campaign on 11th March, in order to acquire £85,000 of funding to put its smart wearable bike light into production. The light comes as a harness and helmet adapter, and the start-up has said it has an ambition to ‘radically improve’ safety for cyclists. Amit …

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Eurobike Travel Talk to call for active participation

The international bike and tourism congress will see new developments with its “coming of age”, as Messe Friedrichshafen and the Berlin-based agency Velokonzept will call for active participation at the Travel Talk at Eurobike on 6th September. The ‘Call for Participation’ will invite companies and organisations involved in the travel …

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