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Events, recruitment and all the latest from the cycling community

Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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Keswick Mountain Festival challenges off-road cyclists with DexShell Hell in the Fells event

Keswick Mountain Festival (KMF) has announced details of a new gravel cycling event for 2021. DexShell Hell in the Fells will see riders tackle 72km of challenging ascents and descents on gravel routes in the North Lakes. Designed for riders of all abilities, the latest addition to the festival’s outdoor …

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BikeRegister hits one million registrations

National cycle database BikeRegister has hit one million registrations. Owned by family-run company Selectamark Security Systems, BikeRegister is used by all UK police forces to search for stolen and recovered bikes – a service it offers to the police at zero cost. Over 1,000 searches are made on BikeRegister each …

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Wattbike users now able to connect to Rouvy smart training app

Wattbike has announced an integration with virtual cycling platform Rouvy. Wattbike users are now able to connect their Atom, AtomX, Nucleus, Pro or Trainer with the Rouvy app to benefit from an’ immersive’ indoor cycling experience. With connectivity to Rouvy’s smart training app, the Wattbike Atom and AtomX smart bikes …

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Saracen teams up with Becci Skelton

Saracen has partnered with current British Downhill Series Champion Becci Skelton. The brand will support Skelton as she bids to get back to racing. She will be racing the downhill circuit with her Saracen Myst Team and also be looking to race enduro on the Ariel LT. She said: “Absolutely …

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YuChiang Cheng joins Zwift as chief product officer

Zwift has appointed YuChiang Cheng as chief product officer. Cheng will lead product design and UX, engineering, game design and art, product management, R&D, content programming, liveops, QA and community support. Prior to Zwift, Cheng built cross-functional teams to create products for name brands such as Topgolf, Virgin Games, World …

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digiBike* postponed to end of March

Madison and Sportline are postponing digiBike* until the end of March, due to the ongoing pandemic and lockdown restrictions. digiBike* was announced in November last year to provide a digital alternative to the usual iceBike* that takes place in February. The online trade show will now take place from 29th …

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Cube signs Lucy Charles-Barclay on multi-year arrangement

Cube has signed Lucy Charles-Barclay, effective from 2021 on a multi-year arrangement, in a move to take its triathlon sponsorship “to the next level”. Starting this coming season, the triple Challenge ‘The Championship’ winner, triple Ironman winner and three-time silver medallist at the Ironman World Championships in Hawaii will be …

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MTBs worth over £50,000 stolen in Laggan theft

Officers in Aviemore are appealing for information after a number of high-value mountain bikes were reported stolen in the Laggan area. Police received a report of eight Polygon Siskiu T8 mountain bikes, estimated to be worth around £12,800, having been stolen from Laggan Wolftrax Visitor Centre between 11pm on Friday, …

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Muc-Off partners with BMC Pro Triathlon Team

Muc-Off has partnered with BMC Pro Triathlon Team powered by 2XU. “We’re stoked to be supporting a professional triathlon team,” said Alex Trimnell, CEO at Muc-Off. “It’s been a long-term goal of ours to build on the support we give mountain bike riders and road cyclists, by adding triathletes to …

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