In-depth opinions, analysis and interviews with the key players in the cycling industry

The Choice Factory

James Smith outlines some of the key findings from Richard Shotton’s The Choice Factory – 25 behavioural biases that influence what we buy

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BikeBiz Awards 2020 winners: Berkshire Cycles

BikeBiz catches up with Chris Reilly, owner of Berkshire Cycles, which won Best Independent Bike Dealer at last year’s BikeBiz Awards, to find out how it adapted to COVID restrictions and what’s in store for the year ahead

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