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Diversification is not a dirty word

The modern retailer has a huge number of sales and promotional tools at its disposal. In addition to the accepted ‘must haves’, such as great premises, an attractive website, interesting stock, knowledgeable and friendly staff, and engaging social media, there is so much more that can be done to grab …

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LID Helmets: An unfolding story

“I will always remember the first time I saw someone wearing a LID,” says founder Sam Terry. “There are good and bad days in any job, and especially in a start-up, and this was a particularly low day. And then I saw someone cycle by in an orange LID helmet on an …

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How can we go about removing barriers to cycling?

A survey, carried out by disabled cycling charity Wheels for Wellbeing, found inaccessible cycle infrastructure, cost of non-standard cycles and not being allowed to cycle in places a mobility scooter would be permitted, are three major issues disabled cyclists face. While the survey found cycling was easier than walking for …

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Catching up with local bike shops

Cycle-space, DisleyVictoria Hood, www.cycle-space.co.uk What are the challenges for you as a bike shop?We are always asked to price match, but sometimes we cannot even buy the products at Wiggle’s selling price. Customers sometimes come into the shop, ask for all the advice they need and then buy online. Some …

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Banging the IBD drum

How valuable are IBDs to brands like yourself?Tandem Group Cycles focuses solely on the IBD market, so IBDs are invaluable to us and our brands. We’ve been banging that same IBD-centric drum for years in the hope that small businesses will listen and show support in return. We’re a small …

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IBD Focus: The competitive edge

We deal with thousands of IBDs from around the world including the UK and Ireland, and we see first-hand how and what the stand-out leaders do to remain ahead of the pack. We’ve cherry-picked these insights from some of the best in the business. So if you’re heading into spring …

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BA market data: A shot in the arm for the cycle industry

In January, a Bicycle Association (BA) led initiative that seeks to provide a shot in the arm for the cycle industry was soft-launched. Market data services aggregate and anonymise sales figures from shop tills, allowing businesses to compare their own performance with regional or national averages. It also allows them to predict …

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Bah! Humbug!

The 2018 festive period was an anxious time in retail, with pre-Christmas warnings that low consumer confidence and high levels of debt would translate to depressed footfall on the High Street. This, pundits predicted, would simply add to a long period of declining activity for bricks and mortar shops. Springboard, …

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Trendspotting 2019

It’s never been a more exciting time to get into cycling than right now. With so much choice and ever-expanding variations and niches, there’s something for everyone. So, what can we expect to see more of going through into 2019 and beyond? We’ve been polishing the crystal ball to identify …

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Shop or showroom?

Just the other day I had an impulsive moment to pull over and go check out a local bike shop I’ve been driving past for years. I entered full of excitement to look at what’s new and hope something might catch my eye for an early Christmas-present-to-me opportunity. However, the …

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