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Marketing a business in the cycling industry

Put simply, a marketing strategy is the plan of action behind achieving your goals. Making a plan will help you market more effectively. A good plan will identify a variety of activities including the content you’ll create, the medium and frequency you’ll share and the events you’ll attend, to name …

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The rise of the e-MTB

Ultimately, mountain biking is about having fun. It’s about getting outside, freeing up your body and mind, riding until you can ride no more. An e-MTB has the potential to enhance this experience for many, or to open it up completely to those limited by time or health or who’ve …

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Making our roads safer needs a fresh approach

The world is changing, fast. Technological advances in transport and communication, political upheaval across the western world, and the ever-emerging reality of climate change are all forcing constant revaluation from the leaders of all sectors. The need to rethink tactics is not only essential in business, but also in campaigning. …

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The resurrection of a classic

Can you give us a bit of background on the Viking brand – its glory days and its impact on racing?The Viking Cycle Company was formed in 1908 by Alfred Victor Davies, who after retiring was succeeded as managing director by his son, Reg Davies. Viking Cycles Limited was formed …

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What does Local Bike Shop Day need in 2019?

The inaugural Local Bike Shop Day took place on 6th October, aiming to celebrate the successes of some of the best-loved small bike shops in the country, and give them the opportunity to highlight what sets them apart from the bigger national retailers. Many bike shops across the country got …

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Safe cycling kit means more than just a helmet

I remember an early debate in my bike shop life. It was after my first fairly significant crash, which happened on the track at the line when somebody went down in front of me and I ran smack into his fallen bike. The arty mechanic at the shop took some …

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Shining lights of the cycling industry

Cyclists love a bit of glamour. From whale technology rims to 3D printed jockey wheels, the buzz in the cycling world is often around the brands and products causing a bit of a stir. But take a step back from carbon components and aero bikes and you’ll find companies working …

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Will cracking down on cyclists help improve road safety?

Who causes road danger?Around 1,700 people are killed on the UK’s roads every year. 400 of those are pedestrians. Cyclists are responsible for around two pedestrian deaths – people driving motor vehicles are responsible for 99.4 per cent of all pedestrian deaths in the UK. The news bitOn 12th August, …

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Being a bike shop isn’t enough

Tell us a little about yourselves. We’re a local bike shop serving the North West and North Wales for more than 60 years. Our values are built upon offering the best customer service and shopping experience with our premium brands Cannondale, Colnago, Giant, Liv, Whyte, Juliana and Frog. Our team …

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Foremost Cycling: “A brand new company with 34 years’ experience”

The value of a solid marketing strategy is something frequently underestimated throughout the cycling industry. An extension of said issue is that beyond helpful articles offering advice to the IBD, there’s a limit to the impact such feedback can have. Foremost, however, believes it has the answer. Foremost Golf was …

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