In-depth opinions, analysis and interviews with the key players in the cycling industry

Mystery Shopper (and the Queen) hit London

‘Tis the season to be jolly, but does the bike trade know as much? BikeBiz’s man of mystery goes in search of a bicycle fit for the Queen, pitting the chain stores against one another in this battle royale…

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Mystery Shopper grills Guildford

In a town with independents, chains, concept stores and online retailers with physical outlets, this Mystery Shopper visit was never going to be a dull one…

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