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Features

What makes a successful bike shop?

What makes a successful bike shop? Apart from the ability to spin multiple plates at the same time? Seriously, we put it down to three fundamentals: Genuinely putting the customer at the heart of what we do – and that doesn’t mean constantly offering everyone big discounts or ‘special deals’. We …

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Nurturing the riders of the future

Historically, there has been little data collected centring on the kids’ sector in the cycling market. However, the Bicycle Association is working on market intelligence and is looking for the trade to support and join this initiative. This will benefit retailers as well as brands, helping us understand consumer trends in our …

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Don’t rest on your laurels

Some of the best advice I have ever been given was ‘when the world changes around you, just listen and you’ll find your way’. While that all sounds very mysterious and ‘zen’, the principle applies perfectly to the retail landscape and indeed to any company in any industry looking to sustain …

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Transporting precious cargo

Cargo bikes are growing in popularity in the UK, but they’re not just for carrying goods. Increasingly, parents are transporting kids by cargo bike, saving money and time getting around. Although there are pockets of growth – with Cambridge and parts of London experiencing booms – other parts of the …

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Revolutionising the marketplace

How long was Black Mountain in the works?From the ‘eureka’ moment to launch was over seven years ago now. My background is in motorsport engineering, and working with the likes of F1 and World Superbike companies meant I knew design, testing and refinement were things that were not to be …

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Maximising your ride

The rise of technology has delivered a plethora of fitness trackers and wearable tech to our everyday lives. Initial releases were limited to basic measurements such as mileage, pace and calories burned, but have since evolved to offer seemingly endless channels of data. The emergence of 5G, IoT and high-precision GPS …

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Frog leaps forward

Frog Bikes has so far had a winning year, having expanded its operations in the US and had a visit from the US ambassador. Not bad for a children’s bike brand founded only five years ago. Frog’s most recent accolade was receiving the Queen’s Award for Enterprise at a ceremony …

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Give IBDs a fair crack of the whip, or it’s cycling that loses

Local bike stores were a mainstay of Cycle to Work when it really started ramping up in 2005/06. The scheme has been around longer, but it only really took off when the Office of Fair Trading issued a consumer credit licence enabling all UK companies to offer the scheme. Many …

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Keeping Insync with Hero Cycles

How did the Insync brand start? SV: As part of Hero Cycles’ strategy to grow in the UK and Europe, we wanted to create a master brand that would bring together our four sub-brands. Insync was launched in May 2018 with a range of 75 new bikes designed by our new team …

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IBD Focus: Picking your battles

Tell us a little about the Big Maggy’s team.We set up in 2009, privately owned by myself and Richard Tanguy. We’re both racing cyclists. It just happened! We’re a team of three now with the arrival of friend and race teammate Aaron Gouveia. What makes Big Maggy’s successful?Well, firstly, thanks! …

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