Features

Dr Lessing proved that Leonardo Da Vinci didn't invent the bicycle

In our latest series, we’re getting to grips with the brands that you deal with every day

In our latest series, we’re getting to grips with the brands that you deal with every day.

BikeBiz recently headed to the ArenaMK in Milton Keynes for the annual iceBike* bash from Madison and Sportline. Along with some classic brands, the show debuted a range of new products, and featured some in-depth talks and discussions, including a sit down with the Madison directors. 

In our latest series, we’re getting to grips with the brands that you deal with every day.

In recent years, some trade suppliers have been guilty of dumping excess product to larger, web- based suppliers at extremely low prices.

First of all, let’s start with who a brand ambassador is. A brand ambassador is your biggest fan. They’re someone who will “big up” your business and brand.

"It is a capital mistake to theorise before one has data”

50 years in the making: a mysterious banner and a bike shop's birthday

At Brother UK, we’re a business increasingly aligned with cycling.