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Online retail giant gains prize at London event

Chain Reaction Cycles wins PayPal retail award

Chain Reaction Cycles (CRC) picked up a prize at the annual PayPal etail awards at the end of last week.

CRC won Best Independent Retailer award at the event, which took place in The Grange St Paul’s Hotel, London.

The award was open to independent retailers (defined as running ten physical stores or fewer, excluding department stores) with an online store.

E-commerce director Michael Cowan enthused: “It’s really good, it makes all the hard work worthwhile and I’d like to thank our customers and the people back home for making it possible.”

For the Independent Retailer award, judges were looking for a site that has enhanced and grown the overall business and customer base and which offers an outstanding user experience. Brand mix, product choice, editorial content, search rankings, customer service, marketing, technological innovation and design were all taken into account.


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