Chain Reaction Cycles is to open its standalone physical store on Boucher Road, Belfast at the end of August 2011.
Product from the commuter/city, kids, road, mountain biking, BMX, triathlon and downhill sectors will be available in-store.
The firm said: “With an uncompromising level of service from a team of highly qualified staff we will provide bike repairs, servicing, cycle fitting, gate analysis, performance fitting, cycle-to-work, maintenance courses plus online orders and collection.
“As well as ample parking our customers will also have an in-store lounge area we aim to foster a community spirit with a place to meet friends, catch up on the latest cycling gossip or chat about the latest high-tech gadgets.”
Address: Unit 1, Balmoral Plaza, Belfast, BT12 6HR
There will be more on this story in the upcoming August BikeBiz.