BikeBiz quizzes Dave Atkinson, Creative Director at, which picked up the Cycling Media Award last year for Best Website…

CMA Hall of Fame: Dave Atkinson,

As we look ahead to this year’s Cycling Media Awards on Thursday November 12th, BikeBiz speaks to some of last year’s winners. Today, we speak to creative director Dave Atkinson about the competitor he admires, the advice he’d give to a newcomer to cycling media and being an MTB Bog Snorkelling world champion…

How did it feel to win a Cycling Media Award last year?
It felt great to be the first winner of the CMA best website award. We’ll have a fight to keep hold of it though.

Why do you think it’s important to celebrate the achievements of the cycling media?
Other than that it’s a great excuse to meet up with all your mates and have a few drinks and cheer each other on? Actually, mostly because of that. Plus I’m a struggling Cat 3 racer, so winning isn’t something I get a great deal of experience of…

Other than winning a CMA, what’s been your greatest to date?
Being a three-time Mountain Bike Bog Snorkelling world champion. Whatever else I do, I’m going to find it hard to top those halcyon days.

Which of your competitors do you admire, and why?
Singletrack. They’ve been a consistent independent voice, and they’re always looking to innovate in digital.

Who’s your favourite non-cycling writer?
Charlie Brooker

What’s the best press trip you’ve been on?
It’s a toss-up between Shimano’s Ultegra Di2 launch in Aigle (where they gave us posh shoes and mountains to ride up and then fed us steak, in a castle) or Mavic’s wheel launch this year (Wyoming dirt roads, amazing views, great food, loads of schwag).

What’s the best advice you’ve been given?
Richard Hallett gave me some great tips on folding inner tubes, and I’ve never looked back.

And what advice would you give someone looking to work in the cycling media space?
Think about how excited you are by all the shiny stuff now. Try never to lose that. It’s not easy.

If you weren’t in cycling media, what would you be doing?
Probably I’d still be running a very small graphic design firm. Maybe we’d even have expanded to three employees…

Who would be your Cycling Media Legend?
Other than the inestimable Mr Tony Farrelly (shameless corporate backslap), I’m going to go for Will Fotheringham.

The Cycling Media Awards take place on Thursday November 12th at the Islington Metalworks, London.

The nomination period is still open – you have until Friday September 4th to email with your suggestions. You can nominate yourself, a colleague, your own personal favourite media or, if you’re feeling generous, even a competitor.

The full list of categories can be found here.

A limited number of sponsorship opportunities are available. Simply contact Richard Setters via to find out more.

The top 150 media execs will be invited along to the awards for free, but trade tickets are also available for £79 each. Find out more here.

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