BikeBiz Bicycle and cycling retail news
InternetIntelligence
The internet isnt just having an impact on business to consumer (B2C) relationships, a far greater seismic shift will occur in business to business (B2B) relationships. Will those companies that poo-poo B2B websites wake up in two years time with a load of dross customers after all their good (and profitable) ones have migrated to those suppliers who can transact over the internet?
As one IBD said on our bulletin board recently: Crabtree is going to get 90 percent of my business from now on. Why? Because Crabtree has launched a highly-targetted B2B website. So has Fisher Outdoor plc. Others will follow and internet ordering will soon become the norm.
The number of IBDs actively using the internet in their shops is low, but growing fast. However, the ones who are doing so now tend to be the best ones. You need to reach these IBDs. Youve got to imprint your URL on their retinas. Do that by booking space in our forthcoming internet services page in the print magazine.
For just £12 a month you can keep your URL in front of the most proactive IBDs in the business. You also get a link from our website plus 30 words in which to describe your website.
Six issues £72 plus VAT
12 issues £120 plus VAT (a saving of £24)
The listing will look like this:
www.bikebitz.co.uk
Bikebitz.co.uk is the website of Bloggs Cycle Suppliers of Anytown. As well featuring all our individual product lines the website has links to all of the brands we stock.
Graphic
For an extra £15 an issue well place a logo and/or a screenshot of your website next to your listing.
Six issues £162 plus VAT
12 issues £290 (a saving of £34)
The listing plus graphic will look like this:
www.bikebitz.co.uk
Bikebitz.co.uk is the website of Bloggs Cycle Suppliers of Anytown. As well featuring all our individual product lines the website has links to all of the brands we stock.
Please tick which of the four options you would like and fax this form back to 0191 285 4109 (or email your request to bikebizal@aol.com). We will then raise a pro forma invoice. Please send your 30 words of text and your URL to editorial@bikebiz.co.uk. Logos could also be emailed or we can create a screen shot of your website (please state which page youd like featured).
