Next week's NEC Cycle Show (Sept 24th to 27th) not only draws in bike brands from around the globe, but also a good number of British brands too.
Here's a small selection of the British brands you can expect to see at this year's Cycle Show.
Mason - Stand D41
Brighton's new bike manufacturer is aiming to answer the one bike for all situations - or ‘4 season bike’ - using disc brakes and wide tyre clearance on stylish frames. Mason is up for a BikeBiz Award next week too.
HUNT - D41
Hunt's versatile wheels focus on what ‘everyday’ cyclists want from their kit, the brand says. The wheels are low-weight tubeless-ready, wide aero-profile rims. Recent Trans-Continental race winner Josh Ibbett will be at the show and on the Hunt stand all weekend.
Imprint Grips by TMR - J33
These mouldable grips have been designed to allow complete contact with zero pressure peaks. The grips are pitched as providing extra control and maximum comfort.
Stique - H27
Using a new plastic, Greg McDonald has combined a multi-tool with tyre levers to minimise what cyclists need to carry with them on a bike ride. The brand will be launching the Stique out front mount that incorporates a Garmin mount with an underside mount as well for future products.
Starley - H95
Starley's hand-crafted carbon and stainless steel bikes are designed and built in the UK and has a history of bicycle manufacturing that stretches back over 100 years.
Condor - G101
These London-based framebuilders need little introduction. They've maintained production in Italy while much of the industry has shifted to the Far East and produce a wide range of frames, from JLT Condor’s elite level bike to classic audax frames.
Hope - G42
This component manufacturer is based in Barnoldswick and distributes globally, with around 50 per cent of its total production going overseas.
DMR - H15
DMR started making components 20 years ago and now manufacture and builds whole bikes. The brand relaunched the iconic DMR Trailstar this year.
The Light Blue - G147
This family-owned Cambridge-based business has over 100 years of history. It produces steel-only road bike frames, focused towards club rides both in geometry and styling.
Vaaru - J42
With two titanium road frames and three mountain bike frames, Vaaru is still pretty new in the bicycle business. The Chichester-based firm produces high-end frames that have earned them a shortlisting for BikeBiz’s Breakthrough Brand.
Don't forget bike traders and press have an exclusive preview of the show on 24th (get your free pass for the trade and press day online).