At last year’s COREbike show, distributor 2pure dropped its paper catalogue – instead opting for Aworkbook and an updated B2B platform.

This year, the brand will create a central meeting place in the middle of the room to place orders direct onto the system, utilising all of the new electronic tools and expertise gained over the past year.

2pure will also be promoting some unique ‘one time’ deals at the show for every single brand on display, with guests on hand to discuss the products. Key brand guests include:

Ibis: Mariano Gon - sales manager Feedback: Ford Isbey - sales manager Unior: Bruce Fina - sales manager.

Compressport: Sergi Labori - sales manager Schwalbe: Grant Wildman - sales manager

Clarks: Tony Wright - Owner POC: Rutger Kammeraat - sales Lizardskins: Shannon Payne - marketing OSMO: Ben Capron - owner

New 2pure marketing manager Robyn Bowie added: “I am proud to launch our first paperless room, both for our team and, more importantly, for the dealer. It will make such a difference to effciency and work-flow.

“We have tried to squeeze in as much as we could to the room this year – not product, but information and interaction for the dealer. Simply put, the room will look amazing! Dealers will love the environment.”

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