For this year’s Cycle Show (25th - 27th September), Madison has collaborated with Shimano Europe to bring the new 40ft double-decker support truck filled with the latest components from Shimano and PRO to the UK for the first time.
The truck, normally found at some of the biggest cycle events in the world, will be making its first ever trip to the UK for the show and will contain a vast display of Shimano Dura-Ace and XTR product as well as the latest incarnation of DEORE XT and the STEPS e-bike system.
Chris Holman, Cycle Show director: “It’s fantastic news that Madison are committed to bringing the new Shimano support truck to the NEC and it clearly shows just how important the UK market is for the brand. It’s bound to be a very popular addition to the show and will be a great focal point for trade and consumer visitors on-site.”
Kellie Parsons, Marketing Director at Madison: “We’re extremely pleased to be able to confirm the Shimano truck for the first time in the UK at the Cycle Show. At over 40ft long and in the famous Shimano blue, this will be a must-see feature at the show.”