Boardman Bikes has appointed Adam Biggs to the role of UK business development manager.
Tasked with growing the presence of the Elite Series, Biggs will be looking to develop existing and create fresh links with the high-end independent bike dealer.
Biggs has an impressive cycling industry heritage - establishing a variety of market leading bike brands, including Forme, alongside former employers Moore Large.
Andy Smallwood, operations director states: "Further establishing the Elite Series presence in the UK through high-end IBDs is a key objective for the company. Adam joins Boardman at a very exciting time - which has just seen the successful launch of the all-new Boardman Elite Series AiR/TTE in Kona, Hawaii. Adam will join Jamie Mitchell in establishing the Boardman Elite Series across the UK."
Biggs adds: "I see the position as an excellent opportunity to develop a multi award winning brand even further within the UK. The achievements' Boardman Bikes have accomplished to date are second-to-none across all areas of the business. My mission is to further develop the outreach of the Boardman Elite series across the UK exclusively through an impressive network of specialist independent bike dealers. Having had the privilege of seeing the impressive all-new 2014 Elite Series, it's an absolute honour to be representing the work of Chris Boardman, the legendary British cycling icon and the driving force in the development of all Boardman's technology. I feel excited and extremely driven to implement the brand's Elite vision and dynamic proposition across the UK. I look forward to getting out there and meeting new dealers."
BikeBiz was at the recent Boardman Bikes 2014 launch.
Retailers wanting to partner Boardman Bikes and stock the new 2014 Elite Series, or require more information, should contact Adam@BoardmanBikes.com.