Attendance rises 19% for The London Bike Show

Trio of shows at ExCeL attract a whopping combined tally of 45,289 visitors
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The SEAT-sponsored London Bike Show, which ran alongside The Telegraph Outdoor Adventure & Travel Show and the Triathlon Plus Show at ExCel London, attracted a combined total of 45,289 visitors.

That number is an increase of 19 per cent compared to last year, equating to a show four times the size (and significantly altered) since the launch in 2011.

VOS has confirmed the show will be back at ExCeL from February 12th to 15th February 2015.

“Delivering a 19 per cent growth year-on-year and a highly targeted audience in excess of over 45,000 visitors is a fantastic result," said Geraldine Reeve, group show director at VOS Media. "This year's Show has already generated in excess of £6 million sales for the cycling industry, a figure which will no doubt continue to grow in the coming months. I’m delighted the Show is performing so well for our exhibitors, sponsors, partners and visitors and look forward to developing the Show further for 2015.”

In response to feedback received following the 2013 Show, the organisers worked with retailer Tri UK to bring a wider selection of bikes to the Show, including Cannondale, Scott, Boardman and Giant.

In total, over 200 exhibitors were present, including Rapha, Extra UK, Canyon, Marin and HOY bikes.

The International Cyclefit Symposium was a new addition for 2014 for the trade. The Show also featured the consumer-facing ICS Fit Zone where visitors could find out information on bike fitting, the science behind it as well as being fitted out themselves. The Symposium also offered Show visitors the chance to listen to talks by esteemed names in the cycling world, such as Andy Pruitt, Keith Bontrager and Todd Carver.

Phil Cavell, director at Cyclefit, said: "The London Bike Show was a great success for us on two levels. Firstly, it proved to be an excellent venue for ICS 2014 and we immediately received very positive feedback from our attendees.

"Secondly, the Show gave fitting a fantastic platform with the ICS Fit Zone. It really was a showcase of the world's leading fitting equipment which offered Cyclefit a great opportunity to get in front of tens of thousands of potential customers. We thoroughly enjoyed being part of the Show and look forward to developing our involvement moving forwards."

Here's a longer round of quotes passed to us by VOS Media...

Clive Gosling, UK Marketing Manager, Cycle Sports Group: “This was our first year at the Show and there were times where we couldn't physically fit any more people on our stand, the consumer interest was overwhelming and we consider the show a phenomenal commercial success. We will be back with more space and products next year.”

Alex Palmer, UK Country Manager, Canyon: “The RCUK test track was great for Canyon and, as an exhibitor it definitely added value to the event. We estimated 8 out of 10 people who turned up to our stand asked to ride one of our bikes and it was fantastic that we could offer them the opportunity to do so.”

David Lane – Managing Director, Paligap: “Overall I thought it was a great show and well worth attending. There was a very positive response to our presence and many customers were genuinely interested in purchasing a Marin – we had many enquiries for local dealer details.”

Catherine Litherland, Membership Marketing Manager, British Cycling: “The Bike Show always presents us with a fantastic opportunity to raise awareness of British Cycling, engaging existing and prospective members. We had a great show this year; the stand was busy all weekend which meant we achieved our sales targets. There was a good mix of exhibitors and activities in the hall which created a real buzz and sense of goodwill towards the sport. The Total Women’s Cycling Awards on Thursday were a positive new addition and demonstrate the show’s empathy with the broader industry objectives.”

Geraldine Reeve, Group Show Director, VOS Media: “It was a huge pleasure to see the shows come of age at ExCeL this year. The new dateline, re-brand of The Outdoors Show, launch of the Triathlon Plus Show and continued growth of The London Bike Show lead to a record attendance for a VOS Media event.

“The backing of the Telegraph, with an extensive editorial and advertising campaign, meant that our marketing activity reached unprecedented levels of consumers. We’ve also had a team racing in the Revolution Series this year, which came about as a result of a partnership between ourselves, Revolution organisers FACE Partnership and the Telegraph which has given the Show and the Revolution Series national exposure, from October through to March. With the Telegraph’s support, we’re able explore opportunities which can help get more people cycling and help the growth and development of the Show.

“Overall, we are delighted with the results, and judging by the feedback so were our visitors, exhibitors, sponsors at partners. We look forward to building on this success in the coming year.”

Dave King, Executive Director, Telegraph Media Group: “The Telegraph could not be more delighted with the event, and look forward to raising the bar for our customers again in 2015.”

The London Bike Show, the Triathlon Plus Show and The Telegraph Outdoor Adventure & Travel Show will return to ExCeL, London between 12th and 15th February 2015.

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