Avocet Sports has outlined a new five year strategy in which Steven Walsh takes on a more strategic role as Chairman, while Roger Nowell becomes Group MD.
David Holland now assumes the financial director role, with Garry Green appointed as new financial controller. Paul Clements joins Wayne Clarke, Andy Tiller and Iain Pollitt-Walmsley to complete the board.
Early 2015 will see the launch of two new IBD only brands, Riddick and Ryedale, both offering tight ranges in the £300 to £800 price-range.
Viking and Whistle's 2015 catalogue are scheduled for an early launch with stock support.
avocet has told BikeBiz that it is on the verge of breaking through a £20 million annual turnover.