Biggest ever Demo Day for Eurobike - BikeBiz

Biggest ever Demo Day for Eurobike

It could have been something to do with the solid blue skies and hot sunshine...
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From pumptrack-riding horn players in traditional Bavarian dress on Pinarello MTBs to Xtracycle-equipped recumbents, via vile limegreen cycling jerseys sold to European IBDs at knockdown prices, this year's Eurobike kicked off with the Demo Day, the event's sixth annual testing fest.

And the day was blessed with strong sunshine.

Eurobike organisers say there were 1938 trade visitors at the event, a five percent rise on the 1840 who turned up last year. The show proper starts tomorrow at Messe Friedrichshafen and will be there.

BELOW: James Fairbank, marketing manager of Rapha. The upscale road cycling brand is appearing at Eurobike for the first time. 

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