BikeBiz November now readable online - BikeBiz

BikeBiz November now readable online

Have a flick through via online flickbook Issuu, or download a copy
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BikeBiz's November print edition is now available to download or read online here. If you'd prefer to be part of our print circulation and have a role within the cycling business, you can also sign up for a free copy here.

With Christmas just around the corner and the end of the 'show season', the November edition packs in plenty of analysis from the Cycle Show, Interbike and a guide to some last minute stocking filler gifts for consideration in your store. 

18 months on from Immediate Media's acquisition of Future Publishing's cycling portfolio, BikeBiz checks in with the group's managing director Julie Harris, who describes the "huge undertaking" and the progress made.

Bike Shop sales trainer Colin Rees give us his thoughts on the culture of discounting over on page 20. Does your store have a set policy when asked for money off?

A recap of the BikeBiz Awards Winners, as voted by you in the bicycle business comes from page 23 onwards.

Craving some statistics to form a picture of the UK cycling demographic? Sports Marketing Surveys has been hard at work generating some interesting insight, which we've displayed in a fancy infographic on pages 32 and 33.

Leicester's Future Cycles are in our retail spotlight this month and poses the question "how many bikes made now will be serviceable in 50 years?". Find out how this retailer is making a living from refurbished vintage cycles and parts over on page 35.

There's plenty more served up in the next 50 pages too, ranging trends and innovation analysis from the shows, staff comment articles, new products landing with distributors at present and individual sector focus pieces on Triathlon, Electric bikes and stocking fillers.

Enjoy!

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