BikeBiz stable-mate gets Chopper out - BikeBiz

BikeBiz stable-mate gets Chopper out

Awards bash video shows why Intent Media is so good at event management
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chopper.jpg

As the executive editor of BikeBiz I get to hand out the Industry Achievement Award at October’s BikeBiz Awards 2008, which will be held alongside the Cycle Show.

BikeBiz is owned by Intent Media of Hertford and, as you can see from the logos at the bottom of this page, has a bunch of market-dominating trade mags, including MCV, a weekly trade mag for the gaming industry.

This mag held its awards bash in London last week and kicked off the posh event with this brilliant video, featuring gaming industry bigwigs singing and playing air-guitar.

There’s a bike reference right at the start of the vid. The Nintendo marketing team dressed up as school kids and one exec puffed and panted on a Raleigh Chopper.

It’s an extremely well-produced video and is required viewing for games industry types.

Intent Media puts a lot of effort into the events it stages, and the BikeBiz Awards night will be no different.

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