Brent Graves joins Cane Creek

Graves will lead the company as President
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It has been announced that Brent Graves will lead Cane Creek in his new role as President of the company. 

Graves comes to the role with a proven track record of market-leading growth and 25 years of industry experience in product and brand leadership, having worked with the likes of Diamondback, Answer-Manitou, BMC and Specialized. 

Chariman of the Cane Creek board and executive director at Oppenheimer & Company Alan Brookshire commented: “Brent is the ideal leader to execute our strategic plan and advance the company's mission and objectives of creating value for our customers and stakeholders.” 

At a Town Hall meeting today, Graves personally made the announcement to the employees of Cane Creek and spent time getting to know his new colleagues. 

"I remember learning of the Aheadset in a New Orleans shop in 1991,” said Graves, “and from there we have all witnessed great things from Cane Creek. I am super excited about joining the Cane Creek family, and I feel honored to have the trust and support to help write the next chapter for the brand.” 

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