British Cycling has launched its first membership package specifically geared towards cycle commuters.
It aims to provide members with peace of mind liability insurance and legal cover, and a say in the organisation’s work to improve conditions for people on bikes in towns and cities across Britain.
This insight can then be shared with the organisation to advocate for increased funding for cycling infrastructure, based on data.
The full membership package also includes £15 million third party liability insurance, assistance from British Cycling’s legal support team and retail discounts including ten per cent off at Evans Cycles, Halfords and Cycle Republic.
By working in partnership with See.Sense, British Cycling hopes to establish insights and a collective commuters’ voice to encourage local and national government to improve road conditions.
As part of the launch, the first 100 people to purchase the new membership will also receive a free See.Sense ACE intelligent bike light.
British Cycling commercial director Jonathan Rigby said: “The growth in our membership over the past two decades has been astonishing, and we’re determined to accelerate this growth even further as we work towards our ambition of transforming Britain into a great cycling nation.
“We’re delighted to be able to work closely with See.Sense on this launch as the insights we will receive from their patented sensors will help us to paint a really clear picture of cycle activity in Britain, and work alongside our city and regional partners to pinpoint the areas which need to be improved the most.”
Latest figures from the Department for Transport show that four per cent of all commuting trips are cycled.
British Cycling policy manager Nick Chamberlin said: “Many people are now beginning to wake up to the fact that commuting by bike is often the quickest, cheapest and most reliable transport option for their daily commute, and what’s more, in doing so they are also helping to combat air pollution and lead a healthier, more active life.
“We hope that this new membership will encourage and support many more commuters to make the switch and discover these benefits for themselves.”