BikeBiz Bicycle and cycling retail news
Following the news earlier this month that the likes of Giant, Scott and Boardman Elite will exhibit at the London Bike Show in 2014, the event organisers have revealed Cannondale will be joining the line-up.
Each brand will have their own showcase stand, with their own brand managers on hand to speak to visitors. Tri UK will provide a central retail sales hub for the brands, giving visitors an opportunity to order their bike at the show.
Cannondale marketing manager Clive Gosling said: “Cannondale will be showing a wide range of bikes at The London Bike Show including our special ‘black inc’ bikes that many consumers don’t normally get to see in their local store. The London Bike Show is a great place to showcase our brand and having our retail partner Tri UK close by to take any orders makes perfect sense. It’s the right time of year and London is still where over 25 per cent of the UK population are based in the working week, plus it’s at the heart of the world’s media.
"We will also be providing some of our new Evo and Synapse bikes for the test circuit so everyone gets a chance to wheelie like Peter Sagan.”
The London Bike Show will take place from February 13th – 16th 2014, at ExCeL, London. The 2013 event attracted over 38,000 visitors and organisers are expecting to see a big increase in 2014. Following the takeover of VOS Media by the Telegraph Media Group, VOS Media has launched the Triathlon Plus Show, which will run alongside The London Bike Show in 2014. In partnership with Future, the show will be aimed at triathletes of all abilities and VOS Media are expecting the show to attract an additional 10,000 visitors to the event. The London Bike Show will also run alongside The Telegraph Outdoor Adventure & Travel Show with one ticket giving visitors access to all three events.
For more exhibitor information, contact either Frazer Clifford on 07889 362775 or Matt Letch on 07951 601109.
