Madison's house show iceBike* will have the UK exclusive on the brand new Cervélo P5 bike.
The coup means iceBike* will be the first chance for dealers to get close to Cervelo's latest.
There's less than one week let for iceBike* hotel bookings at the discounted rate. Hotels are subsidised by Madison at a rate of £50 per night for visitors attending the iceBike* house show from Tuesday February 21st to 23rd.
Other show highlights include a special preview of the Genesis Day 01 Disc, a prototype of which was shown on the Genesis blog in Summer 2011 just to show the concept, but put into production following popular demand. The Genesis Fortitude 29er and Genesis Volant Prototype will also be on show at the trade-only show.
BikeBiz has more information on the latest from Genesis (and an iceBike* preview) in the next edition, landing in shops and on desks soon.
In the meantime, here are a some pics of Cervelo's P5.