Core Bike previews: Extra UK, Hotlines, Ison and Endura

Our second set of reviews for the trade-only show next month
Publish date:

Extra UK
The full Clif Bar range, from Clif Bars and Builders Protein Bars to Shot Bloks and Shot Gels, will be available to sample at Core. Dealers will also be able to get close to Brooks England’s successful Cambium range, with the launch of the new C15 and C17 Carved models and new colours too.

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Fi’zi:k’s new parallel line of shoes, both in the R3 and R5 range (road) and the M3 and M5 models (MTB) incorporate the latest BOA IP1 dial. The R5B (‘B’ is for BOA’) will feature too, as will Crankbrothers DH race, ideal for both DH and gravity enduros, pitched as the pinnacle of the mallet family of pedal.

Club Ride founder Mike Herlinger will be at Core Bike show to meet with dealers, introduce the range and explain the unique Club Ride “DNA”. This will be the first time that Club Ride has been on display at a UK show. 

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The unique brand hails from Sun Valley Idaho and is designed to provide clothing that is highly technical and practical for use on the bike but also suitable for everyday life. Trips to the office, after-ride drinks or for a supermarket sweep will be far more comfortable in Club Ride apparel, allowing riders to avoid that “stuffed sausage” look.

ISON Distribution
Ison’s Core Bike showing will feature TSG’s new trail-specific Trailfox helmet and enduro-specific Boulder D390 pads as well as the new clothing range. Ison hints there may be a new launch at Core from Renthal, as well as its Apex stem, released late 2014.

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The ODI grip range, meanwhile, is extending into MTB, with new product also set for the road and CX markets. Genetic’s latest includes four new styles of aluminium dropped handlebars and Dia Compe has new touring-specific parts under the ENE Ciclo label. Light Blue Cycles has three new Reynolds tubed bikes added to the Light Blue Sport range, while recent signing Purple Harry will be keeping Whittlebury Hall clean.

If an early exclusive on Endura’s autumn/winter 2015 lines is what you’re seeking then Core Bike 2015 is the place to be – dealers can catch an early sight of the Scottish brand’s latest colour and scientific developments there.

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Following the success of the recent SS15 launch with limited colourways livening up the MTB offering and unique scientific developments in road product directly influenced by Movistar Team rider feedback, the apparel brand promises not to rest on its laurels, introducing equally exciting and innovative products to their extensive collection for the winter season, we hear.

You can catch up with the first part of the Core Bike preview online. Alternatively download the December edition of BikeBiz magazine, or read it online, to get the whole lot in one go.

A reminder that for general and accommodation enquiries please contact the Max Bikes PR team on 0044 7891 951 055 or email

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