Core Bike: Saddleback signs Alchemy

Bespoke carbon, titanium and steel frames available to IBDs
Author:
Publish date:
1-screen-shot-2016-02-03-at-11.15.39.png

As Core Bike attendees will have spotted, Saddleback is now exclusive UK distributor for US frame builder Alchemy Bicycle Co.

Founded in 2008 and now based in Denver, Colorado, Alchemy has shown huge growth in its native market, the brand said, with a reputation for quality custom geometry framesets from carbon, titanium and steel.

Alchemy founder, Ryan Cannizzaro, said: “At Alchemy our passion is in pushing the limits of how beautiful a bike can be, and simultaneously engineering how it can make every ride more enjoyable for the rider. In that pursuit, we surround ourselves with not only great brands, but great brands who love to ride. The team at Saddleback is nothing short of exceptional in everything they do. In our search for a UK distributor, there was no other partner who better embodied all that Alchemy is.”

Saddleback MD Andy Wigmore added: “When we decided that the time was right to add a truly bespoke American frame brand to our product portfolio, Alchemy was top of our list. One of our most valued partners, ENVE, was full of praise for what Alchemy has achieved and it is no surprise that the brand has quickly earned a strong reputation for being one of the finest frame builders in the world. It is going to be a great pleasure for Saddleback to drive this high-end brand in the UK marketplace so that it mirrors the enviable position it has in the US.”

Originally focusing on titanium and steel frames, Alchemy added carbon frame construction in 2010. The brand’s unique Techne-Craft construction process involves hand wrapping carbon sheets around tube-to-tube connections, all but eliminating the need for joint filling compound. This results in light, lively frames that can be tailored to each customer’s desired ride characteristics, we are told.

SADDLEBACK LTD

UNIT 10, EASTER COURT, WOODWARD AVENUE, YATE, BRISTOL BS37 5YS 

Featured Jobs

Iride

Customer Services Support

i-ride.co.uk I Burgess Hill, Sussex I Competitive Salary Plus Commission I Date Published Tuesday 20th November 2018

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Tuesday 11th December 2018