In order to combat 'Blue Monday', Core Bike's organisers have today announced a link with Micro Breweries from all over the UK, with beer from Camden Breweries, London to West Country Cider on offer to those who come along.
Prior to the bar opening, dealers will have the opportunity to chat with brand representatives, including Storck Bicycles founder Marcus Storck.
Industry photographer Geoff Waugh will be present on Monday the 27th, speaking after dinner and giving a special slide show of his favourite cycling images from years gone by.
Some 22 exhibitors will fill Whittlebury Hall from January 26th to 29th. The final day (wednesday) is a half day with the show floor closing at 2pm.
Dealers can register to attend the show here. Accomodation requests should be directed to firstname.lastname@example.org.