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Crankbrothers boosts global marketing with new hire - BikeBiz

Crankbrothers boosts global marketing with new hire

New signing is latest key recruit for the California-based brand
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Crankbrothers has brought Kellen Trachy on board as global marketing manager, following the hire of Andy Wong as director of the brand's Engineering Department.

Pitched as a strategic appointment to strengthen its global customer support, Trachy will be based in crankbrothers’ main office in Laguna Beach, California, driving marketing initiatives worldwide.

Trachy joins from Fox Head, where he was global marketing manager, focused on its footwear and active apparel divisions. He brings over a decade of brand marketing experience, primarily in the action sports and outdoor industries, with previous roles including OluKai Premium Footwear.

“We are delighted to have Kellen join our team," said Gaspare Licata, crankbrothers VP of Sales and Marketing. "We have been looking for someone who is able to speak our customers’ language, with attention to detail and a lot of enthusiasm; Kellen is all that and more. Furthermore, coming from the action sports industry, he brings a wealth of new ideas to our marketing department.

“With the recent hire of Andy Wong as the Director of our Engineering Department, and now Kellen Trachy as the Manager of our Global Marketing Department, we are building an outstanding team that will innovate with both products and branding.”

Trachy added: “I love working with premium, innovative and well-designed products and crankbrothers is a leader in this regard, making it a very natural move. I’m looking forward to bringing a fresh perspective to the bike industry, to shake things up a bit, and elevate the perception of the brand both in the US and worldwide.”

Crankbrothers is distributed through Extra in the UK.

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