PxPixel
CTC CEO departs for ECF - BikeBiz

CTC CEO departs for ECF

Kevin Mayne, CEO of the CTC, is to join the rampant European Cyclists' Federation as director of development
Author:
Publish date:
1-european-cyclist-federation-logo-for-web.jpg

Kevin Mayne, chief executive of CTC for 14 years, will be joining the Brussels-based European Cyclists' Federation as director of development early next year. Among other responsibilities, Mayne’s role will be to expand the Cycling Industry Club which aims to pool together €1 million of funding for cycling advocacy.

The addition of Mayne to the ECF team comes at a time when the NGO has grown from seven to fourteen staff members in less than a year.

Bernhard Ensink, ECF's secretary general, said: “We’re now ready to push cycling advocacy in Europe onto the next level.

“Kevin Mayne is the ideal candidate for the job, with experience in both the business world and cycling advocacy. He’s going to bring a lot to our organisation with his skills and experience in marketing and communications.”

Under Mayne’s direction CTC has grown membership to its highest ever levels, secured millions of pounds of funding for cycling and launched several strategic initiatives such as its national review of cycle training which helped lead to the creation of Bikeability. He was also instrumental in creating the Asda-sponsored Bike Club.

Mayne became CTC director after holding senior positions in blue chip food and packaging companies.

A statement from ECF said Mayne will "play a key role in bridging the gap between cycling advocacy and industry and will be steering ECF’s marketing and PR strategies as well as its overall development."

Mayne will be joining ECF in the first quarter of 2012.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018