As the hopeless romantics of the bicycle industry will already be well aware, this year's London Bike Show coincides with Valentine's Day, on the last day of the show.
The event runs February 11th to Sunday 14th and the passionate souls at Cube Bikes have refused to let the opportunity go to waste by making a grand gesture of plying visitors to their stand with roses.
Cunningly, it's all in aid of a competition - visitors are encouraged to post a photo on Instagram using the #Cubeyourvalentine to have a shot at winning a Cube prize. The winners of the competition will be announced the following day, on Monday February 15th.
Amorous cyclists should visit stand LB1010 at the ExCeL-set London Bike Show to claim their rose.