Cycle Show consumer ticket sales jump 211%

Less than ten per cent of exhibition space is now available for the trade
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Current consumer ticket sales ahead of the October 7th to 10th Cycle Show, held at Earls Court in London, are up 211 per cent up on this time last year, according to the show’s organiser.

Event director Andrew Brabazon told BikeBiz late in August: “We have just done a ticket sales comparison, and we have sold 211 per cent more consumer tickets for the Cycle Show than the same time last year.
“I think that this year’s creative adverts have really hit the spot, and when visitors to the show website check out the exhibitors list, website visits are translating into ticket sales like never before. It looks like we will smash our record attendance yet again.”

It was also confirmed to BikeBiz in an interview with Brabazon and his team that less than ten per cent of the exhibition space is now available for sale, though “some key spots are yet to be filled”.

In other news, the retail zone, now known as the Cycle Store, has doubled in size on this year’s floor plan, while the terrace capacity has been increased to accommodate 500. The piazza area, commonly used for private meets and socialising has also increased in size in line with strong demand.

If you’ve yet to register for your free trade pass, log on to

Prospective exhibitors are encouraged to contact Elizabeth Barile on 020 7288 6443 to enquire about exhibiting opportunities at this year’s show.

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