Cycle Show goes female-friendly - BikeBiz

Cycle Show goes female-friendly

London's bike expo will host women-only advice sessions, how-to demos, test-track rides and personal shoppers.
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Cycle Show 2009 will host a series of Women’s Sessions to provide expert advice for women. Mixing entertainment with informative discussion and taking audience questions, these sessions will see industry experts discuss the wide and varied issues facing women who cycle: from fashion designers advising on the best outfits to wear whilst commuting, to discussions on the best bikes for beginners from bike manufacturers.

The Cycle Show will also host Bike Style Consultancy sessions incorporating fashion shows highlighting the the latest in cycle chic, as well as personal shoppers on-site to give tailored advice on cycling purchases.

The mountain bike and commuter test track will stage dedicated sessions for women to try out
a range of new bikes.

Andrew Brabazon, Cycle Show Director, said:

“It is encouraging to see that so many new cyclists are women. In programming this year’s event, we were aware of the need to cater to this significant cycling audience and we are confident that we have an unparalleled range of speakers and in-show features tailored to a growing number of female attendees.”

Cycle Show will be staged in Earls Court, London, 9-11th October (8th October is the trade and press preview day).

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