Cycle Show's event director Andrew Brabazon has today told BikeBiz that pre-registration for October's show is reaching record levels.
At this stage, trade pre-registration is up a whopping 55 per cent when compared to this time last year.
Consumer registration has also seen a positive jump, with a 27 per cent increase in pre-show registration.
Brabazon said: "It's great to be in this position with plenty of time left for registration. We have a major marketing poster campaign kicking off on the tube before the show too, which should see numbers jump."
To register for a complimentary trade pass for you and your staff, log on to www.cycleshow.co.uk/bikebiz