The Cycle Show is to host a BMX 'Shop Battle' on the opening trade day, in association with Factory Media title Ride UK.
Open to flow riders on shop teams, the head to head competition is hoped to be the beginning of an annual event generating some friendly rivalry between stores vying for the prizes.
Two winning riders, aside from scooping two GoPro Hero cameras and a year's online advertising for their supporting store, each get a free place on the pro park contest to be held from Friday to Sunday at the show.
Judging will be handled by FourOneFour and Ride UK magazine.
You can enter your shop online here (there's no charge for taking part), or contact Chris at the Cycle Show on 0207 288 6476.
To register for the Cycle Show's trade day (free to genuine trade members), click here.