Cycle Show trade pass registration shows wider postcode reach

Show director Andrew Brabazon outlines reasons to sign up for a free trade pass
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Cycle Show's move to the Birmingham NEC seems to be drawing crowds from a wider area, reports the show's organisers Upper Street Events.

Show director Andrew Brabazon told BikeBiz ahead of our show preview, due in the September print edition: "There seems to be a popular groundswell of opinion within the trade that Birmingham, with it’s central UK location, is the perfect place for the show.

"We know a significant percentage of the trade reside in the Midlands and the North, and so making it easier for them to attend appears to be having a positive effect on trade registrations."

Among attractions this year, visitors will find a one kilometre long mountain bike test track – a joint venture between Cycle Show and the NEC, a 600 metre road bike test track, an indoor triathlon zone, the retail village and BMX displays.

Trade Seminars and Workshops include:
- Increase your profits by improving your e-retail platform
- Tech Talk: Eurosport’s David Harmon reviews the latest products
- Race Tech demonstrations and tips from the professionals on how to gain an unfair advantage fairly
- Advanced practical maintenance

Trade passes are available free of charge here and come with a complementary show guide. Trade passes are valid for consumer days too.

The show's opening hours have been confirmed as:
Thursday 29th September (Trade Only) 9.00am – 6.00pm
Friday 30th September (Open to All) 9.30am - 6.00pm
Saturday 1st October (Open to All) 9.30am - 6.00pm
Sunday 2nd October (Open to All) 9.30am - 5.00pm


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