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Dragon's Den-approved bikes set to appear at NEC Cycle Show - BikeBiz

Dragon's Den-approved bikes set to appear at NEC Cycle Show

Kiddimoto gets investment from BBC's Dragons and follows it up by exhibiting at bike show
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Kiddimoto will be bringing its Dragon’s Den-featured bikes to Cycle Show later this month.

The children’s balance bike brand was featured on last night’s episode of Dragon’s Den on BBC2 and managed to walk away from the show with a £75,000 investment from Dragons Hilary Devey and Duncan Bannatyne to boost the Somerset-based company owned by Simon Booth.

Today the brand tweeted: "Media requests rolling in, Sales looking good - now I know why I put myself up in-front of 5 Dragons!"

Kiddimoto will be making their first show appearance since venturing into the Den at this month’s Cycle Show, which runs from September 29th to October 2nd.

Booth said: "The cycle market is a very important sector for us. Over the past year, the demand from high street stores has increased dramatically, opening Kiddimoto to a wider audience, our recent exposure on Dragon's Den has further enhanced this.

“We are confident that our presence at the Cycle Show will help us to continue to appeal to parents and our 'live' demo area always proves a big hit, giving kids an opportunity to interact and have fun."

The range will be available to try out on the Kiddimoto test track at the NEC, Birmingham-set show.

The cycle industry can get free tickets to the trade day (September 29th) at www.cycleshow.co.uk/bikebiz

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