E-bike firms branch out to reach beyond electrics - BikeBiz

E-bike firms branch out to reach beyond electrics

Companies broaden appeal to the wider industry
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A number of companies best known for their e-bike ranges are extending their product line-ups with product that works with e-bikes and non-pedal assisted cycles alike, including a heavy-duty bike rack and a rain-beating bike attachment, as seen at Cycle Show’s electric bike village.

Lincolnshire business Batribike was showing off its Cykell Bike Carrier lines, robust enough to handle heavier e-bikes, but also geared up for non-electric lines.

The product, new to Batribike this year, comes in two and three bike options (with an extra attachment increasing each to carry an extra bike). It’s a red dot design award winner and there’s an optional ramp so that heavier bikes, or e-bikes, can be rolled up and, the firm told BikeBiz, lots of Batribike dealers have been fast to see the advantages and have taken it up in their stores.

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Meanwhile, Freego Wisper Group was testing the water with an unusual but practical rain canopy for bikes, named Dryve. While the company didn’t have any product at the show, it did have some marketing material it was using to gauge the market’s reaction with.

Hitting a £170 retail price point, the canopy helps keep riders dry while simultaneously boosting their visibility. Handily folding down into a pannier bag, Dryve works with electric and non-electric bikes, pitched particularly at the commuter market.


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