Distributor Eurobike is heading to cycle trade show Eurobike for the first time next week.
The firm is inviting dealers from the UK to come and visit the stand, which will focus on premium bike brand Moda, exhibiting the full 2011 line-up.
"We're really excited to be exhibiting at Eurobike," Russ Masters told BikeBiz. "We welcome dealers from the UK to come along and visit us there."
Moda has been a key brand for the distributor since it first opened for business in April last year.
Eurobike runs from September 1st to 4th. Attendees will be able to find the firm at booth A1 501.