Eurobike launching 'Media Days' this summer - BikeBiz

Eurobike launching 'Media Days' this summer

Press will be able to scoop Eurobike debuts by over a month at the event
Publish date:

Eurobike is launching a series of exclusive Media Days, to run June 30th to July 2nd next year in Kirchberg, Tirol.

Details are scant, but it looks to us like the event will be similar to the PressCamp format. The organisers are approaching "top Eurobike customers geared toward athletics" where they can present their new model year 2016 to media representatives with the same focus.

The event has also been designed to accommodate those manufacturers who have invited journalists to press launches and events before Eurobike. The 'Media Days' organisers said "it is no longer feasible for trade journalists to attend them all. For the bicycle manufacturers, these events are associated with high costs and enormous amounts of staff time. We are confident that the Eurobike Media Days will be a good alternative for many of our customers."

Messe Friedrichshafen CEO Klaus Wellmann added: “We want to offer the cycling industry and media representatives another platform long before the actual exhibition date in order to present to an exclusive group of media representatives."

The team has expanded for the new event and has recruited Christina Kulling as project coordinator. Kulling comes from Specialized, where she was responsible for the organisation of European dealer events over the last four years.

Tirol Werbung CEO Josef Margreiter said: “For us, this media event is a good opportunity to present the cycling paradise of Tyrol in conjunction with new and innovative products in the industry.”


Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018