Eurobike's iPhone show 'app' was dowloaded by over 3,000 show visitors, Messe Friedrichshafen has told BikeBiz.
In total, about 7.5 per cent of all trade visitors downloaded the app, which included a map of the event and full listing of all the exhibitors, among other features.
Peak download day was Thursday August 26th, when 507 iPhone users downloaded the free software.
Messe Friedrichshafen's Ludwig Meier said the organisation was very pleased with the figures, particularly as it was the first time the service had been offered. Meier confirmed a new Eurobike app will be available for next year's show.