PxPixel
EZ Riders rides into the electric bicycle market - BikeBiz

EZ Riders rides into the electric bicycle market

Distribution route not yet settled for this new entrant to the sector
Author:
Publish date:
1-screen-shot-2013-02-11-at-17.14.27.png

Exhibiting at the London Bike Show, new electric bike brand EZ Rider was probably the youngest company exhibiting at the event. At just three months old, the firm is still looking at the retailing and distribution options available for its route to market.

The company behind the new brand has years of experience in batteries, motors and other e-mobility paraphernalia having come from a wheelchair manufacturing background.

The Chelmsford-based EZ Rider specs the bikes, which are then made in the Far East, with the entry-level model just under the key £1k level at £995, riding up to a still modest £1,295.

Featuring brushless motors and lithium batteries, the range currently covers three models; front basket and rear carrier bearing EMilli and the more sporty models EGiga and Emega, the latter sporting front and rear suspension, the former front suspension only. Both have front and rear disc brakes and internal cable routing.

The firm told BikeBiz: “We’re open minded about distribution and retailing and we’re currently exploring various routes to market.”

enquiries@ezriders.co.uk

www.ezriders.co.uk

Image placeholder title

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018