Flare to make its Cycle Show debut this week

Flare Clothing Company is making its Cycle Show debut this September. 

The British brand will be showcasing items from its road, mountain bike, lifestyle and accessories lines. 

Creative Director Hannah Myers told BikeBiz: “The Cycle Show is such a great event and has always been an important part of our year. It’s been a great platform to meet people in the industry. We decided to take a stand this year as we have the right product mix to appeal to the broad range of visitors to the show. We’re really excited to see what the reaction is to our lines.”

Last year’s Cycle Show was significant for Flare, as they won the Total Women’s Cycling Award for Best Mountain Bike Clothing Brand – which was presented at the show. 

Whilst most of its sales are still generated online, the company is looking to meet more retailers who are looking to refresh their clothing lines. Myers added: “A lot of our business is online so when people get to handle and see our products first hand they are blown away. We have a really unique look and the quality of our fabrics and finish is something I am really proud of. We are really excited to show retailers what we have to offer for the coming season.”

Time is running out to register for the Cycle Show trade day in partnership with BikeBiz.

With the UK’s biggest line up of bike companies and distributors at the NEC for the Cycle Show, a visit on the trade day is an effective and efficient way to see the new bike and product ranges for the year ahead all under one roof and meet and do business with your suppliers.

The Cycle Show is such a great event and has always been an important part of our year

The show is open exclusively to cycle trade and press on Thursday, September 21st, and will be closed to the general public so the exhibiting brands and distributors can focus on your B2B requirements.

There are also a number of B2B stands that are only at the show on the trade day as well as a trade-focussed line-up of talks taking place! 

Please note, members of the trade are also permitted entry into the show on all three public days, which take place from September 22nd to the 24th, 2017.

Please remember you will be charged £13 on the day if you have not pre-registered.

REGISTER FOR THE TRADE DAY HERE.